For Crisp & Green’s sandwich launch, we set out to reintroduce familiar favorites through a more refined, modern lens. The Classics, Elevated positions everyday sandwiches as thoughtfully crafted, ingredient-forward experiences—bringing the same level of care and design typically reserved for premium offerings.

I led the design, creative, and supported art direction for the campaign, developing a visual system that balances warmth with sophistication. The work pairs clean compositions with rich, tactile details—highlighting texture, freshness, and quality—while maintaining the brand’s approachable, feel-good energy.

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The campaign rolled out across digital, social, and in-store touchpoints, creating a cohesive visual language that elevates the product while remaining distinctly Crisp & Green.

Agency:
Farrynheight

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Timeline:
2 Months

Responsibilities: 
Design Treatment, Art Direction, Campaign Launch